An independent band is ready to market themselves by touring after : putting a core band together, rehearsing new music, and recording music for a compact disc, or an EP. Selling products during a tour such as tshirt s, compact disc’s, stickers and other marketable products are essential for a band to do to fund the project.
Booking shows may be an impossible thing for an indie band to do If the band do not know the optimum way to grab a venue promoter’s attention. promoters and venue owners generally book in advance, so it’s imperative that a band contacts them months, might be a year before touring.
Bands need to produce flyers/postcards, and send them out constant ly. Not just to different promoters, but repeatedly to the same promoters. Sending a flyer to the same promoter should be done every month or so to let them know you’re significant about the occasion, and to get them to remember your band.
A high quality color flyer does make a difference when promoting your band. Clearly, it receives more interest with solid content listed on the flyer.
1. concert based photo
2. The genre of music your band plays
3. Contact information in bold
4. The band’s price range to do a show
5. A couple lines of reviews from media outlets who covered past shows
Besides venue s, colleges are another alternative Club for performers to play their music live.
The popular way to grab a college representative’s attention is by sending your flyer/postcard with a CD, and placing phones calls to the student activity director who handles live entertainment.
Sending your compact disc and press release to college radio stations and newspapers is additionally a nice way to make your name known on many campuses. Getting early recognition could advocate your chances of the student activity director hearing about your performer before you inquire about doing shows.
An alternative way to book shows at colleges is by performing at the National Association for Campus Activities Showcase.
Each February NACA hosts the National Convention which brings together musicians, music agencies and university entertainment buyers. The National Convention allows college representatives to see live showcases and organize co-op purchasing with neighboring universities.
Bands such as Dave Matthews band and O.A.R. have been success stories through the association.
Performing at the convention can be costly, but can be value it in the long run for the band. In order to be on the showcase, a performer must first become a member of the association. Several other expenses come into play in order to buy a booth, register and then submit the band. An acceptance fee is furthermore charged if your performer is chosen to play.
Networking is key for independent performers even Assuming that they do not get chosen to performance college shows at the conference. There are other companies such as bar owners, entertainment Venue promoters and companies in attendance at the showcase.
Social networks may furthermore be key to landing gigs for a band. My suggestion is to check out what Clubs are popular within the independent performer world. Check other independent bands’ pages and see what Clubs they’re playing at in certain cities.
