Even if you do not have a million dollar record deal with a well known label, there are plenty of effective marketing plans that you can get to work for you. Marketing does involve a fair amount of work, and you can freely lose money if you do not do it properly — money you can not even have in the 1st place. Here are some easy and inexpensive ways to promote your music.
Business cards — they’re not just for men and females in suits! a lot of the time inexpensive to print, they’re simple to pass out for individuals to tuck away and look at later. Make several hundred or several thousand, and always have a handful with you to pass out. Music conferences, seminars, trade shows, and even music concert are all excellent places to pass out business cards. Plus, any time you send out a demo compact disc or press kit you ought to tuck in several so that the recipient will always know how to reach you.
EPs or demo compact discs, about five to seven tracks long, area excellent way to get samples of your music out there. Put your best or most popular songs on them, and pass them out to audiences or interested audiences as a free sample. This allows them to find pleasure in your songs, share them with companions, and build up excitement for upcoming shows and albums. You can additionally select to sell these compact discs at your shows to make a profit, and you will want to include them in press kits.
Email lists take some time to set up, but may be a great way to reach your fans. There are plenty of free sources Web that may endorse you manage your list. To grow a list, use your member’s other lists and then use them to invite those members to join your list as well. Just do this carefully so that you do not get labeled as a spammer. Once you’ve a list, use it to send out a newsletter, concert and attend dates, or let anybody know when your newest CD will be released. You may likewise use it as a way to get feedback from your fans and find out what they prefer and don’t prefer.
MySpace is another simple to use tool to market your band, and a lot of artists already do it. Nonetheless, you want to make sure that you use all of the tools that are available to you to make it the the majority effective. Target your friend adds as well as those in your demographics. Plus, do not forget about all the interest you may generate about your page with blogs, videos, bulletins, and more. There are millions of individuals on MySpace every day, so you want to make sure that your pages have a reason for them to come back frequently.
These are just four things that you may do that are free or nearly so. Using them separately or in a mixture may help your band’s image and popularity take off. As you start to sign bigger and bigger deals, you may then put these back into marketing with larger and flashier campaigns.
