Music publicity success comes down to knowing how to work with music editors in your desired newspaper or magazine. No matter how nice your tunes are, or how electric your live show is, you won’t get publicity for your music unless you know how to give a music editor what he or she needs to promote you properly.
After surveying a roundtable of music editors and other music publicity experts, I learned what separates the well-known performers from the obscure ones. Following are secret press pointers you could use to get better publicity for your music:
Plan Ahead. Give media outlets enough guide time to make room for your story. Newspapers and Local/Regional magazines need to have your press release and promo package at least three weeks before your gig. National print magazines need your info two to three months ahead.
Do Your Homework. If you’re a pop artist, do not send your press kit to a country music editor. Regardless of how wonderful your songs are, you’re was ting her time and yours. If you want to send your press kit to a national or Regional paper, find out beforehand If they review unsigned and independent bands.
Be Patient. You may have to call more than twice before you’re able to reach a music editor on the phone. Try calling diverse times of the day. Leaving many phone messages ought to be avoided.
Keep a Contact Log. When you are approaching more than one media outlet for a music publicity campaign, it is not simple to keep your information straight by using memory alone (or scraps of paper). Keep a chart or database with editor names, dates contacted, and other info so you could keep track.
When They Answer. Before delivering your telephone pitch to a music editor, ask If they are on a deadline. This shows that you are professional and respect their time. Assuming that the music editor states yes, ask for a better time to call. If you ignore their deadline schedule, the editor won’t be able to give full attention to your pitch, and you run the risk of annoying the editor and blowing your music publicity opportunities with that media outlet.
Rehearse Your Pitch. Know what you are going to say before you dial the phone number. Practice your story a few times so you will be able to deliver your pitch in a brief and succinct way. Speak slowly and apparent ly enough so that you are understood.
Follow Up. Confirm receipt of your promo package. If you’re asked to resend any materials that went missing, send right away in the absence of complaint. Ask If the music editor would like to be added to the guest list, or if he or she’d like to send music writers in his or her place. Assuming that they do want guest passes to your show, make sure that those names are on the venue guest list.
Getting music publicity might seem c venue enging at first, but mastering these press ideas will guide to more exposure for you and your music.
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