When it comes to band promotion, there are a lot of divergent ways to get your name out there. But even in the age of Web radio, band blogging, and custom mascots, one of the oldest ways to encourage your music is still one of the the majority cost-effective: eye-catching, full-color custom vinyl stickers.
Chief among the charms of this time-tested band promotion strategy is how inexpensive it is. Custom stickers could run as little as .5 cents a pop, making them THE single most cost-effective music marketing tactic. Yet another major selling point is longevity. Given the right design, your band stickers will hang around a lot longer than your posters, handbills, or shrink-wrapped tour van. They’ll furthermore show up in all kinds of different places: car bumpers, laptops, guitar cases, telephone poles, you name it.
Custom stickers could also be considered a baseline strategy for independent band promotion, for the easy reason that they’re all about the audiences. Consider:
1) Custom stickers are cheap enough to give away. individuals prefer getting free stuff, especially if it’s eye-catching and clever. Include your URL/MySpace, it will also let individuals know how to get a hold of you, download your music, buy your CD’s, and stay in touch.
2) Should a performer sticker come to reside on one of the a lot of surfaces mentioned above—or a bike, or a water-bottle, or even the on-ramp sign for the Golden Gate Bridge—chances are, a fan put it there. This indicates to the world that you have listeners. This is vital.
The right custom sticker design—along with music that people are passionate about, and genuinely want to hear—is key to achieving success with performer stickers as a promo strategy. But when you sit down to figure out where your music marketing dollars are going to go, contemplate this: no other strategy puts as much power in the hands of the listeners for such an affordable price, and no other form of marketing “sticks around” quite as long.
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